Joey MoJoey’s Atheist Blogroll: I don’t get its popularity
If you’re an atheist blogger or a regular visitor of atheist blogs, you’ve probably seen this link:
I’ve seen this link so many times. At least 350 atheist blogs are members of this blogroll, with many of them displaying this link on their site. Now first off, let me say that I have absolutely no problem with Joey MoJoey (indeed, I’ve never interacted with him in any way), his Deep Thoughts blog (I haven’t read it), or his popular Atheist Blogroll. I just don’t get it. What makes this blogroll so popular? It’s not like it’s a huge blog like Pharyngula. And given that there are so many blogs on it, it’s not like more than a handful of people per month are going to visit your blog just because it’s on the list (except perhaps for those whose blog is at the top of the list, or whose blog was already popular in the first place, but these exceptions apply to any blogroll). On a list like this, any particular blog is just another brick on the wall. I guess it’s all about search engine rankings—every link is a good link—and perhaps the illusion that being on this Blogroll is valuable, what with so many bloggers being on it and boasting the cool link button which surely adds to the image of being a particularly valuable blogroll.
Again, I’m not in anyway trying to knock Joey, the blogroll or his blog. I’m just perplexed by this particular blogroll’s disproportionate popularity—and there is no way that I’m the only one who has ever pondered this. I figure that the popularity is simply the result of Joey being clever enough to create a cool link button and being able to get a certain critical mass of bloggers to display the link. Good for him. Surely it does provide a worthwhile service by providing a salient listing of atheist bloggers.